Cutting Carbon wants to give everyone a sense of his or her environmental impact. Carbon footprints are highly abstract concept. very few people know how the activities of out day to day lives generate carbon emissions.
Carbon emissions are invisible slow- moving and globally spread which makes it easy to forget or to ignore.
Cutting carbon wants to create a sense of urgency. The created backpacks visualizes a percentage of your own personal emissions. footprints are thus made tangible, visible and understandable